Part of what makes the Yoast SEO plugin for WordPress awesome is the built in content analysis tool. For those who are not familiar with Yoast, the tool evaluates your content on each page or blog post as you write it. You simply establish a keyword or keyword phrase for the post/page and begin to write. As you progress with writing your content Yoast provides an analysis of your work every time you save your work.
Because the content analysis tool within the Yoast WordPress plugin has always worked so well I thought that someone should create a tool like that for those who do not use the WordPress platform for their website. Now Yoast has done it. I got an email from Yoast last night in which they gave me a link to take their new, online content analysis tool for a spin.
The tool delivers in the same way that the wordpress plugin always has with the exception that you do not have to save anything for an update as you write, the tool works in real time. Another cool addition to the online tool is that you can edit the meta title, meta description and even the URL of your content right in the example search snippet as illustrated by this image (image taken from the email sent by Yoast).
Why Do I Need A Content Analysis Tool?
For those who do not understand the importance of good quality content that is structured in a search engine friendly way let me explain why it matters. The Internet made the entire global marketplace accessible to even small businesses. At the same time it made every local market in the world open to big business. This has created opportunity and competition at the same time.
Having top quality content information on your website that informs, educates or entertains your readers is very important. Keeping that content up to date via frequent new posts or edits is also important because people do not want old or out of date information.
The search engines “know” these things and their job is to deliver the best answers available for every search query made. In order to do this they evaluate every relevant page and post on the web using several hundred different points of comparison. Whether or not your website claims one of the coveted first page spots on the search results delivered for a query depends on the quality of your content and part of that quality is how your content is structured.
To get started with understanding how to write search engine friendly content the Google Search Engine Optimization Starter Guide is a great resource. The Yoast SEO plugin has always conformed to the Google best practices as outlined in their guide and it makes writing search engine friendly content much easier.
You might be thinking; Why do I have to do this? Why can’t I just write a good article and have that be enough? The answer is that, because even the best content has to compete for position and the better your top quality information conforms to what the search engines want to see the more likely that you will rank higher in search results.
Search engines, as I said, are focused on giving the best possible answers to every query and part of doing that is paying attention to details like having titles that do not get truncated because they are too long as well as having enough words in the content to thoroughly explain the topic involved. Little things matter because they affect user experience and the user who makes the query is the “customer” of search.
Another use that I can see for the online content analysis tool is evaluating the search engine friendliness of competitor’s articles on the same topic as yours. That way you can see how well the competition stacks up against yours. You could use an online tool like this one from SEObook to find the focus keyword of the competing article and then copy/paste into the online content evaluation tool to see how much effort your competitor is putting into their SEO and how well it stacks up against yours.
I have tried out the online tool from Yoast and I give it a solid 5 stars for ease of use and for performance. I think it fills an empty niche in the marketplace. I hope that a lot of site owners start to use it because it will improve the quality of web content and thereby improve my experience as a user of search. You can access the Yoast online content analysis tool from this link.