In what seems to be a new development in the ongoing relationship between the popular Yoast SEO plugin for WordPress and all things Google the Yoast plugin now features some fundamental integration with Google Search Console. This integration came with today’s upgrade to the plugin (version 2.3) and without much in the way of a preamble via email notification.
At this point the data that is being pulled from Search Console by the Yoast plugin is pretty limited. It shows you any error messages that were generated when Googlebot visited your site on a variety of devices. This is pretty cool but I think it is just the beginning of what may be going to happen in the future as different types of data can be extracted by Yoast and utilized within the SEO plugin.
I could imagine a time when the plugin can access the keyword list and possibly backlinks from Search Console and then utilize those lists when you optimize your content. For now though it can pull the page errors into WordPress for you so that you can more easily fix them. It also serves to advertise the paid version of Yoast SEO since the plugin offers to create a redirect to fix 404 errors but then lets you know the feature is only available to paying customers.
In order to enable the new functionality of the Yoast plugin there are a couple of steps you have to take. First, update to the newest version of Yoast SEO which is version 2.3.
Then, in your WordPress dashboard, navigate down to Yoast SEO and select “Search Console” from the plugin’s menu. Once you select Search Console a new window will pop up that looks like the image below.
Here is where the Google integration begins. In the new window on your site dashboard you will see a button that asks you to click it in order to “Get Google Authentication Code”. Once you press the button it will open a popup where you accept the terms and such.
Make sure you are signed into Google/your Chrome browser with the email that you use to access the Google Search Console account that is associated with the website you are working on or it will not work properly. It is always good practice to use the same email address to log into all Google products and to integrate Google Search Console with Google Analytics.
Google will now provide you with an authorization code. Copy the code and paste it into the box beside the “Authenticate” box on your WordPress site. Then, press the authenticate button.
Assuming that everything is in order your Yoast SEO plugin should now be connected to Google Search Console. If you manage more than one site you will be presented with a dropdown list of the sites you manage so you can select the correct one to associate with the site you installed the plugin on.
Once you have the site selected you will be able to check for any error messages, Have fun with the new Yoast/Google Search Console integration. I can’t wait to see what the future brings.