I realized several years ago that web based video could evolve into something truly earth shattering for indie media producers. The same was true for writers a few years before that when blogging began. However in a “been there, done that” kind of way blogging didn’t make everyone who could type a sentence into a paid writer overnight. In fact, due to she sheer volume of people who had new access to distribution for whatever they wrote the perceived value of actual professional writers diminished substantially and the traditional print media industry took a huge financial hit as the advertising dollars that had formerly been theirs were now going to the middlemen who owned websites that hosted writers who were willing to work for free.
The same thing is happening again with independently produced music, film and web based shows. Cheap video recorders that create high quality video are now cheap enough to be had by nearly everyone and the music and (perhaps to a lesser extent) the film industry is suffering as a result while the indies are still not getting rich because the hosting middlemen are sucking up the profits.
Now that web enabled TV’s are becoming the norm it won’t be long until anyone can produce music videos, films and other shows with the realistic expectation that they will be able to get them onto TV via web channels. So the first plan of attack for indies should be to get their material in front of as large an audience as possible and to take advantage of existing opportunities to be on channels which are available on TV or game consoles and phones.
This story shows that Yahoo recognizes the importance of having fresh content and by partnering with Blip they are buying content. IF you put your videos on Blip then you are now available through Yahoo as well. This is why I always tell clients to put their music video or film trailer onto every possible video outlet they can. It is true that a few outlets have most of the audience but if you can get yourself in front of every audience out there it helps in terms of numbers and in terms of making your placement better in search engines.
Here is the story that inspired this commentary: Partnership Will Result in Big Distribution for Some Tiny Web Shows