I was fortunate to be included in the beta version of Twitter’s ad platform. As a result I have had time to familiarize myself with it over the last year. I have found it to be quite effective as both a tool to expose your profile to a new audience (adding followers) and in promoting specific media properties such as music videos, film trailers or blog posts.
This is different from the many “services” out there who offer to sell you big numbers of followers for ridiculously ow prices. If you know the business like I do you know they simply can’t do that without using either bots (views on YouTube) or fake/stolen accounts (twitter/facebook. The numbers may look nice but they are not real people.
I can offer my services to manage your campaigns on twitter through your account at reasonable rates. It seems easy enough to do but to really reach your intended market you have to be aware of your audience in terms of age, sex, income, geographical distribution and what is a reasonable rate for you to be paying based on those criteria. Because of the complexity of running a successful campaign it is much better to use the services of someone familiar with both digital advertising and this particular platform. I can’t guarantee you 100k new followers for $100 but I can guarantee you I will put your material in front of real people who will decide for themselves whether or not to become your fans based on your material.
This story in Adweek will give you some more details and a bit of analysis on the new Twitter ad platform.