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Tag Archives: small business

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Watch Google Partners Youtube Connect Event

Specialized Digital Marketing Posted on March 25, 2015 by Michael JohnstonMarch 25, 2015

Today was Google’s latest PArtners Connect event (#partnersconnect) These are a series of events that Google has sponsored in conjunction with their Google Adwords Partners program. Today’s Youtube Connect event was geared toward the opportunities offered for businesses via advertising … Continue reading →

Posted in video marketing | Tagged business, small business, video | Leave a reply

Why Your Business Website SEO Needs To Be Perfect

Specialized Digital Marketing Posted on December 28, 2014 by Michael JohnstonDecember 28, 2014

“Perfect website SEO” sounds difficult, doesn’t it? Well, it is, however there are  lot of reasons why, as a business, your website SEO needs to be perfect. Because there are so many different components to be a addressed when configuring … Continue reading →

Posted in SEO | Tagged bloomsburg pa, danville pa, harrisburg, lewisburg pa, milton pa, mobile friendly, pa, page speed, schema.org, small business, sunbury pa, web design, Williamsport pa | 1 Reply

Congressman Tom Marino Hosts Small Biz Innovation Event

Specialized Digital Marketing Posted on October 28, 2014 by Michael JohnstonOctober 28, 2014

Congressman Tom Marino hosted a business innovation summit today (10-27-14) at the Genetti Hotel in Williamsport Pa. This event fits in with Congressman Marino’s own ongoing efforts online where he does take the time to embrace modern technology (including social … Continue reading →

Posted in Small Business | Tagged business, congress, ebay, facebook, google+, paypal, small business, tom marino, yelp | Leave a reply

Getting Started With An Email Newsletter Using MailChimp

Specialized Digital Marketing Posted on October 26, 2014 by Michael JohnstonOctober 26, 2014

Email newsletters created on a platform like MailChimp gives you a great opportunity to provide your customers with information about your company and your products or services on a regular basis. Unlike social networks your message will not get lost … Continue reading →

Posted in digital marketing | Tagged email marketing, mailchimp, newsletter, small business | 1 Reply

Apple Maps Adds Direct Access To Business Directory

Specialized Digital Marketing Posted on October 22, 2014 by Michael JohnstonOctober 22, 2014

The world of Apple and Apple Maps on Mobile devices has always been a tricky one to navigate for businesses looking to take advantage of the exposure offered by having a listing on their business directory… Until now. Apple has … Continue reading →

Posted in Small Business | Tagged apple maps, business, directory, small business, user portal | Leave a reply

Local Media An Overlooked Asset For Local SEO?

Specialized Digital Marketing Posted on September 2, 2014 by Michael JohnstonSeptember 3, 2014

Can local media benefit local SEO for small businesses? If you are a local business who just wants to make your site more visible in your own local service area I believe it can.  Most of the information out there that … Continue reading →

Posted in SEO | Tagged business, local media, local seo, seo, small business | Leave a reply

Google Photo Sphere App And Small Biz Possibilities

Specialized Digital Marketing Posted on August 20, 2014 by Michael JohnstonAugust 20, 2014

Yesterday Google announced the release of the new Photo Sphere app for ios. This was my first exposure to the Photo Sphere platform even though I later discovered it had been previously available for Android powered devices. I was aware … Continue reading →

Posted in Small Business | Tagged google sphere, panoramic, photo, small business, virtual tour | Leave a reply

Google Partners; Why Do You Need One For Adwords?

Specialized Digital Marketing Posted on July 5, 2014 by Michael JohnstonFebruary 17, 2015

The Google Partners program is one of many ways that Google enables various companies and individuals to earn recognition for their knowledge and abilities. Achieving and maintaining Partner status requires extensive study and recurring testing. The tests are created and … Continue reading →

Posted in advertising | Tagged adwords, business, Google Partners, marketing, online advertising, small business | Leave a reply

Advertising Small Business In The New York Times

Specialized Digital Marketing Posted on May 30, 2014 by Michael JohnstonDecember 30, 2014

Advertising small business is a challenge because you just don’t have the same kind of budget that your larger competitors do. Most of the time small business owners I talk to out in the real world can’t even really give … Continue reading →

Posted in advertising | Tagged adwords, marketing, online advertising, small business, the New York Times | Leave a reply

Content Strategies And Distribution Training – On Site Or Via Google Helpouts

Specialized Digital Marketing Posted on April 4, 2014 by Michael JohnstonApril 4, 2014

Content strategies have gained a high priority status in the business community. Recent advances is search engine algorithms have put their focus on finding and delivering the best quality content to every query. Creating fresh, interesting, informative or entertaining content … Continue reading →

Posted in digital marketing, SEO, small business advertising | Tagged adwords, content, content management, employee training, seo, small business | Leave a reply

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