The story link below illustrates the opening of a new frontier for indie filmmakers especially. For several years now I have been imagining a day when the playing field for film is leveled in the same way that blogging or online music videos have leveled it for writers and musicians.
Imagine being able to bypass studios and distributors and take your film straight to TV through connected TV, game consoles, etc and have it available on computers and phones and PDA’s as well. And imagine being able to actually make money doing it. Imagine being able to use web advertising to make people aware of the film and being able to offer it as a DVD, paid stream or even as an advertising supported free to watch program. That is all certainly possible on paper but at this point doing it in real life is not so easy for many reasons (especially the making a profit part).
I experimented with all of these concepts by building The Inde Channel. I got a great education through doing it in terms of what all the obstacles are to the further evolution of indie media so check the site out if you want. While there is still a long way to go until someone creates such a site, at least one where you can actually make as much money on an ad supported, free to view platform as you would via a PPV site I think that this is the best outcome for indie filmmakers. The audience is much more willing to take a chance on an indie film if it is free to watch and those who don’tlike commercials can always watch the PPV version or buy a DVD.