Social Networks have become one of the major building blocks in a successful digital promotion strategy. Managing them is a business unto itself.

The fact that social networks are all free standing sites with varying amounts of data on page performance being supplied to users  has always made keeping track of how well your content is performing on them something of a time consuming activity. On top of that the data that those sites provide, on who shares your data and especially any sites linking back to your network, is usually sorely lacking.

That is why I was excited to see that Bing Webmaster Tools has provided a way for you to track visits to your social networks‘ pages and even checks for backlinks and shows you which sites have links pointed to your page.

One example where this could be especially useful is when someone posts your YouTube music video on their site, or at least mentions you, and points a link to your video. It would allow you to make the effort to connect with that site (such as a music blog or music news site) and develop an ongoing relationship with them. That way they will be more likely to post future material from you.

Since a lot of the work that I do with the Agency is aimed at small businesses and independent artists I always try to share things that can be useful to those groups. Especially things that fit into a DIY marketing plan. In that case anything that lets you do a job faster or more easily is definitely worthwhile since you are always wearing many hats throughout the day trying to run a business or write songs and still promote what you do.

Social Networks On Bing “How To” Video

Below is a video that I did on the subject with a little bit of “how to” on setting up your social networks within Bing Webmaster Tools.