Social network marketing has been a great tool for businesses and brands not to mention the entertainment world. and then only to your own followers and the people they share your content with.
Of late even exposure to your own carefully recruited audience has been dwindling. This is especially true on Facebook where they have admitted to limiting the exposure of posts from business and fan pages to your own audience.
What if there was a different way to do it though? What if you could potentially expose your social network posts to the wider internet audience outside of social network platforms? That might change social network marketing forever, right?
I have been experimenting with creating RSS feeds for all of my social network profiles and distributing them to various RSS news aggregators and distribution services. At first I just wanted to see if it was possible to create RSS feeds for business pages on Facebook so I created an RSS feed for my business page. Then I made one for my YouTube, Twitter and Google+ feeds as well.
Next I started to experiment with what could be done with these feeds in order to promote my social network pages and their content beyond the social networks they are part of. The reason the social networks removed the RSS feeds from user profiles was to keep users locked into their networking platforms (and associated ads) so by creating them I felt like I was giving users a choice in where and how they managed their favorite social feeds.
Part of what I did with my feeds was to submit them for inclusion in a variety of RSS feeds and aggregators which would then be expected to make the posts from my social networks available for people to find and subscribe to outside of the networks.
In the image above you see an email that I got from Feedspot the other day showing me top news. The most recent post from my Facebook RSS feed is right there at the top. For businesses this is pretty cool. If you make your social network feeds available to your customers and they subscribe through a news reader such as Feedspot it enables you to bypass all the clutter of social networks and the web and reach them directly with every social network post you make (in their browser and even in their email inbox)!
In fact it even bypasses Facebook’s post throttling because when you subscribe to a social network RSS feed you get all of the post from the page. Not just the ones that Facebook allows you to see.
For more information on social network RSS feeds, how to make them and how they can work for you check out the new site I am building that will be devoted to this topic. The URL is s0ciali5t.com and, even though the website is not finished yet the social networks for the site are; Facebook, Twitter, Google+, Pinterest.