Sometimes small things can make your day. That was the case today when we got a +1 on Google+ from the Google Webmasters. We write a lot of articles about the value of doing things right in terms of how you create and optimize your web presence. One of the things that we advocate is using Google’s Best Practices because it just makes sense to do so.
For that reason it is really nice to be recognized in so small a way. Not that it is small really, with 400,781 followers and 10,115,019 views the Google Webmasters profile on Google+ is not something to be ignored.
The post in question was simply a share we did on on of Google Webmasters; posts regarding the importance of using responsive design when building a website. Ever since Google indicated that they would be seeing mobile compatibility as an important factor and created their mobile testing tool we have been checking the websites we manage to make sure they were indeed “mobile friendly” in Google’s eyes.
In doing this it soon became very apparent that, just because a site is, for all intents and purposes responsive does not mean that a website will automatically pass the mobile friendly test on Google Webmaster Tools. This is very important because it is easy to just assume that, because the theme you used is responsive, everything is as it should be.
Unfortunately this is often not the case. The Google Mobile Friendliness tool will let you know what needs to be done to make your site eligible for the coveted “Mobile Friendly” designation in google search results on mobile devices. Earning that designation from Google Webmasters could be the difference between someone choosing to visit a competitors site over yours (or vice versa) so it seems to us to be a worthwhile goal. We can help you do it!