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Category Archives: News

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Is It Time To Tell Twitter; “Down Periscope”? – Specialized Digital Marketing

Specialized Digital Marketing Posted on September 6, 2016 by Michael JohnstonSeptember 7, 2016

Periscope, the live video app, can perhaps best be described as akin to the worst bar in the seediest part of town. Spend some time on the app and you will see what I mean. No one seems to be … Continue reading →

Posted in News | Tagged periscope app, twitter | Leave a reply

Michael Johnston Named Google Small Business Advisor

Specialized Digital Marketing Posted on May 31, 2016 by Michael JohnstonMay 30, 2016

PRESS RELEASE   17 May, 2016 FOR IMMEDIATE RELEASE   Meet your Google Small Business Advisor for 2016 Selinsgrove, PA, May 17, 2016 – Michael Johnston, who is the owner of Specialized Digital Marketing, located in Selinsgrove, PA, has been … Continue reading →

Posted in News | Leave a reply

Michael Johnston Is Now A Certified WooRank Expert

Specialized Digital Marketing Posted on February 16, 2015 by Michael JohnstonFebruary 17, 2015

WooRank is a great tool for webmasters and business owners alike when evaluating the SEO friendliness of a website. I have used it for a long time to both do initial evaluations of a site and to check our progress … Continue reading →

Posted in News | Tagged local seo, seo, SERP, WooRank | Leave a reply

SBA Chief To Do Live HOA With Google Small Biz Community

Specialized Digital Marketing Posted on August 16, 2014 by Michael JohnstonAugust 16, 2014

 Mountain View, CA, August 16 – Google announced yesterday that on August 27th (4:30pm – 5:30pm EST) Maria Contreras-Sweet, the current Administrator of the US Small Business Administration will be doing a live Hangout On Air with members of the Google … Continue reading →

Posted in News | Tagged Administrator, Google Small Business Community, Live HOA, small business administration, Sweet | Leave a reply

Pennsylvania’s Berwick Theater Goes Non-Profit

Specialized Digital Marketing Posted on June 29, 2014 by Michael JohnstonJune 29, 2014

(Berwick, PA) We are happy to announce that The Berwick Theater is now working with the Berwick Area United Way to become a non-profit community theater! It has run as a for-profit business since its construction in 1890 as an … Continue reading →

Posted in News | Tagged berwick pa, crowdfunding, movies, non-profit, theater | Leave a reply

Google Adwords Performance Forum 2014 – Commentary From Google Partners

Specialized Digital Marketing Posted on May 26, 2014 by Michael JohnstonMay 26, 2014

Google Adwords Performance Forum 2014 was attended this year by our founder Michael Johnston. In this video he discusses what he learned there for the benefit of Google Partner agencies. The video is available on the Google Partners channel on … Continue reading →

Posted in News | Tagged adwords, APF 2014, Google Partners, google+ | Leave a reply

Is Google+ The Walking Dead?

Specialized Digital Marketing Posted on April 27, 2014 by Michael JohnstonOctober 7, 2014

Google+ was the center of attention this past week after Google 8 year employee and the “father” of Google+ Vic Gundotra announced his resignation. Immediately the rumor mill cranked up to full steam. TechCrunch in particular seems to have taken the most … Continue reading →

Posted in News | Tagged google+, new internet, social networking, walking dead | 1 Reply

Google Plus Profiles Now In Google Search Suggested Pages

Specialized Digital Marketing Posted on March 27, 2014 by Michael JohnstonMarch 27, 2014

Google Plus profiles have become the new currency on the web. If you have one it entitles you to all sorts of perks that simply are not available to those who do not have one. Yesterday one more of these … Continue reading →

Posted in News | Tagged Google Search, Google suggested pages, google+, news | Leave a reply

Google Hashtag Search Adds New Features To Search Engine

Specialized Digital Marketing Posted on March 15, 2014 by Michael JohnstonMarch 15, 2014

Google hashtag search is something totally new to me. I discovered this new feature on google search about an hour ago #googlehashtagsearch

Continue reading →
Posted in advertising, digital marketing, DIY promotion, News, social media | Leave a reply

Freebase, The Knowledge Graph And The Future of SEO

Specialized Digital Marketing Posted on March 15, 2014 by Michael JohnstonMarch 15, 2014

Freebase is a database program that has been running since 2007. It was purchased by Google in 2010 and now is part of the Google Developers platform. Freebase is perhaps one of the most important databases out there because it … Continue reading →

Posted in digital marketing, DIY promotion, News | Leave a reply

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