Music videos are probably what most people think of when they think of YouTube. Well, ok maybe fail videos too. Irregardless YouTube has provided a way for anyone to watch the kind of video entertainment that they want to watch whenever and wherever they want to watch it.
It doesn’t matter whether you are a superstar or just a kid with an old six string guitar or even a particularly dramatic cat. Everyone has the same opportunity to upload their video content and to be seen by millions. What you do with that opportunity though determines the outcome for your music videos.
I am in the process of creating a series of “How To” videos that will show you how to apply best practices when creating content for both YouTube and the web in general. If you learn to follow best practices when uploading content (such as music videos) you will find that your content gets exposed to many more people which should lead to more views, subscribers and fans.
The video below is the first in the series and although it is geared toward music videos it can just as easily apply to any video whether a film trailer, a promo for your business or just a video of you falling off the roof and landing on your head (whatever).
The point is that best practices for content apply across the board and since Google itself is nice enough to put out a little pdf book to describe these best practices it isn’t rocket science. Of course the “interpretation” of Google’s rules is an entire industry in and of itself (SEO).
In the past the SEO industry (or elements thereof) have tried so hard to game the system that they have put a negative perception of the practice into the minds of many people. That is unfortunate because SEO is just a part of creating content for the web in the form that most closely matches what the search engines are programmed to consider an “ideal” page or story or even video.
My videos will teach you how to do things the right way. Below is the first video in the series. If you find it useful please comment or put a like on it and subscribe. If you don’t like it, put a comment on it anyway and tell me why. If you want more personalized help with optimizing your content or promoting it I can help you either via Google Helpouts or as an Ad Agency.