Search Engine Optimization depends a lot on making sure that your website is compliant with search engine algorithm updates when (ideally before) they happen. Since Google still commands the lion’s share of search traffic on the web the benchmark is compliance with Google SEO updates. As a business owner it is hard to keep up with all of the best practices associated with keeping your site search engine friendly and even harder to know if the person or company you are paying to keep your site in line with best practices is doing their job.
At least it was… Of course you could always log into Google Analytics and decipher your own data but that does not really tell you when algorithm updates happened. Today I found a nifty little service on the web that does just that. It takes your traffic data from Google Analytics and creates a chart for you that shows the Google Algorithm updates which it overlays on top of your traffic chart. The result is an easy to use tool to see if your traffic was affected either negatively or positively by the algorithm updates.
In the chart above you can see an analysis of the Analytics data for this site (Specialized Digital Marketing). This is only fitting because I firmly believe in practicing what I preach on the web. After all if I cannot demonstrate to you the positive effect of things like optimized web design, an ongoing content creation and distribution strategy and PPC advertising on the website of my own company then how can I ask you to believe that I can do any better for your site?
Why Our Site Rules Google SEO Updates
For the past year our traffic has grown steadily and recently exponentially through all of the really big changes and Google SEO updates. During this same time period we have worked steadily to perfect our on-site SEO and maintained a consistent content creation and distribution strategy. That effort has lead to a score of 82.7% on the WooRank site analysis tool. It is that strategy that is responsible in large part of our recent huge jump in page views. That increase is a sustained one though and has been for over a month now.
We went from an average of just under 1,000 search exposures per day to an average of 2.500 per day with spikes up to 3,000 per day being fairly common and one particularly good day reaching 4,000 search exposures. At this point there is no sign of slowing down.
If your own business website is not doing this well just remember that it probably could with the right force guiding its development. If you need help in this respect do not hesitate to contact me and I will be happy to put the team to work on making your site into an Internet top performer.