Google released their newest Mobile Friendly Test for websites earlier this month (June 2016) and I have been testing it out on various sites (including this one) ever since. I have a great deal of interest in this subject because I am one of the Advisors in the Google Small Business Community and tomorrow Google is sponsoring a Q&A session on #mobile tomorrow and I am one of their mobile experts.
The first thing I did was to get this website optimized for mobile to the extent that it passes all three sections of the new mobile test with green scores. This is not to say I have 100% on all three areas, I don’t, but I think that having green scores is an achievable goal for any site owner.
Since it was fairly easy to pass the first Google Mobile Friendly Test I think that a lot of people have just assumed this test is more of the same. This is not the reality of it. Truth is, by combining Google Page Speed Insights with the basic mobile friendly test has really raised the bar significantly. With that in mind I wondered how the major web platforms out there would do on the test. I mean it is hard to optimize some existing sites and even fairly new ones to the requirements of this test and so I wanted to see how each platform would perform.
Following are screenshots of the test results of some of the biggest web platforms. None of them scored 100% on all three sections of the Google Mobile Friendly Test. In fact, none of them even had scores in the green area of all three categories on the test. You can argue that, because of their size and the brand recognition they have, they do not need to perform as well on mobile as the site of the average business but, since they are suppliers of websites, shouldn’t they have their own sites optimized to promote their product if nothing more?
I have arranged the sites below by their performance score on the mobile speed portion of the test. They are ordered in descending fashion.
WordPress was our winner in the mobile speed portion of the test although not the winner in the other two parts of the test. WordPress did not even score a green in any category on the test.
WIX came in a close second in the mobile speed category but actually scored significantly better than WordPress in the other two areas of the test.
Shopify was the surprising third place finisher in this contest. I say surprising because ecommerce platforms are not usually thought of as being especially SEO friendly.
Weebly is up next and while their mobile speed is far from great they do have respectable scores in the other two areas of the test.
Blogger makes an appearance in next to last position. This is interesting as it is a Google product but does illustrate the fact that Google is not being at all protective of their own properties when designing these performance tests.
Squarespace plops in dead last. It is the only site with a score in the red area (bad) and two of them at that although they do well on the basic mobile friendly test.
Mobile is an ever increasing force and Google reports that mobile now makes up more than half of all searches on the web. As a business you can’t ignore this fact. Now is the time to get mobile friendly and to put some thought into how people interact with your business on their mobile devices and optimize your site accordingly.
It has been my experience that making the changes necessary to bring an existing website into conformance with the expectations of the Google mobile test is ot always easy. Sometimes it is not possible without a lot of work that may involve switching your site theme and or removing or replacing some of the plugins that give needed functionality.
Of course since the people have adopted mobile so readily and so completely there is really no choice in whether or not to “go mobile” the choice is simply when you will do it. If you need help with getting your site mobile friendly we will be happy to assist, just send us an email or give us a call.