Google has released a new mobile friendly test tool for the masses that surpasses the one they released a few months ago within Google Search Console. That test was easy peasy to perform and to understand as it was pretty much a thumbs up or down situation.
The new tool uses data from Google Pagespeed test to augment other data. The result is a much more in depth evaluation of a website. So in depth that they will email you a report so that you or a qualified professional can address the issues found on your site and make it into a mobile friendly powerhouse.
In this next photo you can see the test results page showing a test with desirable results.
As you can see we tested our own site for this image. We passed with flying colors but… That does not mean that our site (or anyone’s) is really optimized for mobile customers.
For example, are there easy ways for site visitors to contact us such as a click to call phone number near the top of the pages on the site? This is important to mobile visitors.
This tool is a great way for small to mid sized businesses to test their websites. The shift to mobile browsing is taking the world by storm and is actually evolving faster than experts had predicted it would. It is not a controlled event, like the release of a new program or game, it is a random but predictable one that is growing and evolving according to its own rules.
Knowing how your site measures up is only the first step though, The next one is to decide how your site will appear to the mobile audience and then to configure it. If you already have a responsive mobile website I encourage you to run the test on your site anyway, the results my surprise you, Responsive sites are not usually very fast when it comes to loading on mobile devices.
I will be doing some posts shortly on how to optimize mobile sites for mobile and in order to pass Google’s test like our site does. It is something that can take more work than you might think but it is well worth it in the long run. If you would like help optimizing your WordPress site for mobile please feel free to contact us for a quote.