Google Plus profiles have become the new currency on the web. If you have one it entitles you to all sorts of perks that simply are not available to those who do not have one. Yesterday one more of these perks was brought to my attention.
If you are one of those people who has not yet engaged with Google+ beyond the obligatory profile that goes along with a YouTube account or a Google Places listing it is time to pay attention.
As a business owner having Google Plus Profiles for yourself and your business should be on your short list of things to do. For some time now if you had a customer in your Google+ Circles your blog posts, images and videos would rank highly in search results when that person did a search on a term that is relevant to your products or services. That in itself was pretty awesome. If you had Google Authorship enabled then your photo would show up as well.
In the latest development your Google Plus Profiles now show up as suggested pages below the search bar. I assume this only applies to searches done by people who are in your circles. At the moment the feature only seems to work on PCs as I could not replicate it on my laptop or mobile device.
As you can see in the image above the user only typed in three letters of my name in order to trigger my Google Plus profile, complete with photo, as a suggested page. I am sure that you can see the value of this feature to a business. It gives you one more opportunity to stay in the eyes and minds of your customers.
I recently wrote about the new #Hashtag feature in Google Search which also adds another way to be discovered via search on Google. Of course, as I said in the beginning of this article, these perks only apply if you have Google Plus Profiles and if you use them correctly.