Shopping Reminders are the latest addition to the ways in which Google Adwords is becoming more consumer friendly. It is kind of a location based bookmarking service whereby you can be reminded of a business when you are in physical proximity to it. If you are doing a search on Google for a product or service and you are interested in what you see in a search ad you can tap the Shopping Reminders button and then the next time you are near the business that was running the ad your smart phone will alert you to the reminder so you remember to stop in..
The Shopping Reminders service makes use of Google Now cards. Now Cards are also a relatively new introduction but are already being adopted by many big sites and apps including Google’s ow Waze (more on Waze ads soon). If you would like to learn more about Google Now Cards you can do so on their site here (Note: the english version of the site would not load for me so the link is to the GB-English version of the site).
If you are a consumer I think that these ad extensions could be really useful. From my own perspective anyway I know they will help me remember some of the countless things I try to remember to do each day.
In the image above right you see a Shopping Reminder link under the ad for Altoona Vein in Altoona PA. Altoona Vein is one of our customers and this image shows how we use Google Adwords ad extensions to make it easier for potential patients to find their office. Compare the ad to the two below it.
In the Altoona Vein ad you see we have used page extensions to highlight pages on the Doctor’s site that consumers might be most interested in going to initially. One is the staff page where they can learn more about the Doctor and the other is the contact page where they can set up an appointment or ask questions. There is also a location extension that displays their physical address and a telephone extension to make it easy to reach out by telephone.
Finally there is the Shopping Reminder extension. I can see this as being very useful for a doctor’s office since people often do not think of the doctor (or dentist) until the need becomes immediate. They know they have a problem and look up service providers but then often forget about the problem while about their day to day activities until they are reminded by a flare up of pain or discomfort. It would be nice to have reminders that let you know you are close to that place you have been meaning to stop at for so long…
I think that Shopping Reminder ads are a really great idea and provide a needed service along with enhancing the overall Adwords product.