Google Helpouts is a new service that was rolled out by Google just last year. It is operational but still somewhat in the beta testing phase.The concept is a simple one. Google Helpouts provides a paid platform (free to providers, the clients pay), based on its existing “Hangouts” video chat platform in Google+ and experts and instructors in various fields can give lessons and assist you in fixing problems or learning a new skill via live video.
I have noticed recently that many more businesses now have on-site chat enabled on their websites. These businesses include lawyers, insurance companies, medical practices and a host of others. Some of the on-site chat platforms are manned by an employee of the business and some by 3rd party chat operators.
When I noticed the above the one thing that struck me was that none of them had a rating system that would benefit them beyond allowing management to keep track of the conversations and the satisfaction level of the persons involved in the chat. Why not though? Why not have a chat system that rates the conversation just like a customer rates a meal at a restaurant or a haircut at a barber shop?
That way the rating could be tied into a social network like Google+ or Facebook or Yelp. Doing that would hopefully get some more positive reviews for the business and help in overall SEO as well by showing social interaction on the site.
I searched around a bit but couldn’t find an affordable chat system that was so equipped. I floated the idea to a couple chat operators and several Google+ groups that I am in and the response was positive. I considered trying to build an app that would couple Google+ ratings with your chat system but realized I don’t have the time available to do it.
Then I found Google Helpouts. Helpouts has the Google+ rating system built into it, so ratings given would do exactly what they should do. Plus it is a video or text chat platform which adds even more versatility to the ways it can be applied. I asked for an invitation to become a provider on Google Helpouts and was approved. I am really liking the Google Helpouts platform because I believe it can help me to reach a new market sector and one that is really under served today.
Google Helpouts: Our Services
There is a somewhat grey area out there in the world of marketing where the people who most need the services of an advertising/marketing/PR professional are the ones who will have the most difficulty paying for those services. I don’t mean just “starving” indie artists either. There are many small businesses who could also use some advice and guidance in developing a Digital Marketing Plan.
There is so much that you can do for free to make your web presence more effective for you. Whether your goal is building your brand or finding customers the opportunities are there but you have to know how to identify them and position yourself to take advantage of them. Doing nothing is simply not an option.
I am writing a book called “Shameless Success” to provide people with the tools they need to promote their music video, film trailer or products on the web. The problem is that everything changes so fast that it is hard to write a definitive work that will have lasting value.
Google Helpouts provides me with another way to help indie artists and small businesses to achieve their goals more effectively and affordably. Following is a small list of the sort of things that I can help you with through my channel on Google Helpouts:
Adwords Assistance: Many people try to promote themselves through Adwords. It is a great platform but it is very easy to spend way more than you would have to, or miss out on the real potential of advertising by not having a thorough understanding of the platform. To become an Adwords Certified Partner I had to study nearly 1,000 pages of material and then take a series of tests. Plus I have nearly 6 years of experience in creating and running Adwords campaigns. You don’t get any of that by just setting up an account.
I can guide you through setting up campaigns and review and edit existing campaigns to improve their performance. This is possible through the screen sharing feature of Google Helpouts.
Site Optimization: I like to say that “everything you do on the web matters” and this is very true when you are setting up your website, social network pages or local directory listings. I can help you set them up so that they best express what you are offering. By doing so you will dramatically increase the chances of being found by customers or fans.
I can help you research keywords that people most often use when searching for your type of product or service and help you create pages that best represent what might be considered an “ideal” page.
Content Management: Many people think that all they need to do is write a blog article or upload a video to YouTube and the dollars will start flowing. Nothing could be farther from the reality of the situation. There are a Trillion people on the web and every one of them has just as much opportunity as you do to write a blog or upload a video (and many do). Your job is to make your content stand out and that is where I come in.
I can edit your blog post or news release to make it the best it can be. I can show you the steps that you need to take with every piece of content that you create in order to help it reach the largest possible audience. Here is a blog post that I wrote recently on the topic of Content Management and why it matters.
If any of this sounds like something that could help you I encourage you to go ahead and click your way over to my channel on Google Helpouts. Take a trial spin with me and see if I can do the things I say I can. I know you will be happy with the result.