At 2 oclock this morning I got a call from someone browsing our website who wanted more information about our services. Yes, 2am. When you work with projects in the entertainment industry you get used to getting calls at any time of the day or night. At an rate, the caller mentioned that he worked with urban youth and had a charity as well. I asked if he had ever heard of the Adwords For Non-Profits program and he said he hadn’t so I gave him the URL.
Essentially the Google Grants program will give $10,000 a month in Adwords advertising to qualified charities who are approved by Google after filling out their application. Yes, you read that correctly; ten thousand dollars a month! Imagine how something like that could help your organization. This short video from Google illustrates the concept rather well.
I live in a rural area and maybe it is not surprising that people in this are are not familiar with the program. However just because you are off the beaten path does not mean your work is any less valuable or needed. I found a list of all of the registered non-profits in the United States. There are somewhere in the neighborhood of 46,000 of them. everything from homeless shelters and soup kitchens to youth organizations, churches and a host of others. Imagine how much more good they could do with an advertising budget of $10,000 a month! It is like a turbocharged version of crowdfunding.
The process to apply for Google Grants is simple enough just go to this page. There is information on eligibility as well as the rules of the program. It is a fairly simple process.
In addition there are rules about how your Google Grants Adwords campaign has to be set up and maintained. These rules too are pretty simple. However the process of setting up and maintaining an effective Adwords campaign can be daunting to many people because, as the platform has become better able to target a specific audience and track the performance of a campaign, it has also become more complex to use properly.
Many Adwords Partner agencies will manage Google Grants campaigns for non-profits at a reduced cost on on a pro-bono basis. We are one of those agencies and will set up and run Google Grants campaigns for non-profits for $100 a month. If you would like to learn more about this opportunity or get help with the application process or running your existing account please feel free to call us now. The initial consultation is free with no obligation on your part.