Google Adwords Performance Forum 2014 was attended this year by our founder Michael Johnston. In this video he discusses what he learned there for the benefit of Google Partner agencies. The video is available on the Google Partners channel on YouTube.
For those who are not familiar with the annual event the Google Adwords Performance Forum brings together representatives from some of the top ad agencies in the world to learn about where Google is headed in the coming year. It is an invitation only gathering usually held at an undisclosed location.
This year the event was held at a beautiful resort on the west coast. Google was, as always, a great host providing several days of information and interactive displays along with a full roster of things to do after hours.
The event featured a live streamed presentation by various Google employees on some of the new things to expect in the coming year. There was a lot of great information presented in that live stream so check it out if you are curious about what the short term future holds.
After the event was over Michael Johnston and another Adwords Partner, Robert Coats were asked by the Google Partners Community on Google+ to have a Q&A on what was presented at the Google Adwords Performance Forum 2014 for the 13,000+ members of the community. Below is the caved video from that session on the Google Partners