Facebook photos dominate this story from Mashable and it has some good advice for keeping fans engaged with your brand. We are seeing the attention span of the audience go from a 2 minute video to a still photo… But it is interesting to bring your fans into your world with some live action photos. For bands this is probably already part of what you do but I don’t see many filmmakers posting scenes from behind the scenes at film shoots or authors posting photos from book signings. Why not? Draw your fans into your world, make them anticipate your final product more and give them something interesting to share with their friends!
While Facebook marketing strategies shift with every new iteration and development from the network, one thing remains the same: The stories that jump out from our Timelines and News Feeds are told with photos.
If you doubt the relative importance of photos, take note of the only permanently anchored module on the new Timeline pages. This is clearly a strategic decision in light of our increasingly visually-oriented consumer culture. The role photos play in creating engaging content cannot be understated:
Posts that include a photo album or a picture generate about 180% and 120% more engagement than the average post respectively, according to Facebook’s internal data.
More than 250 million photos are uploaded to Facebook each day.
Pinterest, the virtual pinboard for photos, has seen exponential growth thanks largely to its deep integration with the Facebook Platform. This integration was one of the first and most important “design” decisions for the startup.
To ensure a brand is breaking through in this visual storytelling ecosystem, marketers need to look beyond attaching a generic image to a status update and think about specific business goals. Here are some ways brands can become better Facebook storytellers through attention-grabbing visuals.
Click the link above to continue reading the story on Mashable.