Content strategies have gained a high priority status in the business community. Recent advances is search engine algorithms have put their focus on finding and delivering the best quality content to every query. Creating fresh, interesting, informative or entertaining content has become a second path (alongside advertising) for businesses of all sizes to utilize to reach potential new customers and to engage existing customers.
In addition, posting good quality content plays a very important role in optimizing your site for search engines. This makes your site more attractive for search and improves you search engine ranking position.
Every business is unique and your content strategy must be also. It must reflect your brand and your products with a unique “voice” that is yours alone. We can design content strategies for you. They will include on site optimization of your content as well as distributing it across the web through a wide assortment of channels. We can also write content for your site on a monthly or per article basis.
Alternatively, will teach you how to format your own text, image or video content in order to make it conform to Google’s “best practices”. In addition we will show you how to automate the reach of your content across the web and social networks. Whether you are a small business owner who manages your web presence yourself or a company who would like an employee or employees to handle your content strategies for you we can train them to do the job in the best way possible.
Training can be done either on site at your location or on the web via Google Helpouts. Contact us for on site training prices.
Content Strategy By Michael Johnston
Content Marketing and distribution is not new. As a freelance writer distribution and marketing of my content was something I had to do on a daily basis. As the Internet developed new strategies came and went. As a result I have a seasoned and well rounded understanding of the methods that work and those that don’t.
- 20 years experience as a freelance writer
- Owner of an Google Certified ad agency
- Experience in low budget and big budget campaigns
- Experience managing Internet communities
- Experience in political op-ed journalism