Content marketing is the simplest way to express the job of any business on the web. Whether you are a plumber, a carpenter, a dentist or even a band or filmmaker your website and social networks are all about content.
Content that describes your product or service. Content that offers incentives to purchase or content that entertains it is all content. Your content is the one thing that can help put your website on the top of Google search and keep it there.
That is the reason that you hear so much about the importance of having an ongoing content strategy today. What is a content strategy though and how do you go about setting one up? What if you are not comfortable with writing or just don’t have the time? How can you capitalize on the advantages that come with a well developed content strategy?
I think that ghostwritten content is one very good alternative. However, like anything else on the web, as soon as ghostwritten content entered the discussion, a bunch of new companies popped up claiming to be able to meet all your needs. Does this mean they can provide you with great content? In many cases no, there are many opportunists out there.
How can you tell which companies will deliver on what they promise? Well, I have been a writer for over 20 years now and I do write content for some of our clients so I know both sides of the equation. I realize both the power of content and a well executed content strategy and the challenge of producing enough quality content on a regular basis.
I thought that it would be great to have a company that was in the business of connecting businesses with writers who for a fee would produce top quality content for business at a price that even small businesses could afford. I did some research and found a company called WriterAccess which I think they do a good job representing all of the features that I would put into a similar company if I was to create it.
Content Strategy And Ghostwriting Interview
Today I did an interview on a Google Hangout On Air with Byron White who is the President of WriterAccess. We spent an hour discussing content strategy and how WriterAccess is positioned to fulfil the needs of businesses in this respect. Below is a recorded version of that interview and if you are interested in the subject of content strategy I encourage you to watch it when you have the time.