Last year I did a blog post on my website about how to create a button for your site that would open the Google Business Review box. I made one as an example and added it to the sidebar on my blog. After a while I saw I was getting reviews from that button and a whole new way of gathering business reviews was born!
To date this has gotten me most of the reviews I have and has helped me to dominate the “3 pack” of business directory listings on the front page of local search. Is this the next big thing in local content/SEO? Maybe, just maybe.