The revolution in the media seems to be winding down. According to this story on Gigaom Blip.tv is eliminating many of it’s destination/partner sites to which Blip’s video producers have been able to distribute their content. Sites like TiVo, Samsung, etc will no longer be available after the change.
Distribution through these channels to all media platforms (including TV) could be the best opportunity that independent filmmakers and musicians have ever had to reach that elusive “larger audience” that is so readily available to the major label/studio PR and marketing machines.Blip sheds partners: No money in Smart TV
According to this story there are a few reasons for this but the main one seems to be that it just isn’t profitable for Blip or for the content creators who’s products that they host. That is due to several reasons. Just like anywhere else on the web there is just such a huge volume of content available that it is really hard for individual content producers to be noticed in the crowd let alone to draw enough of an audience to ever make it a profitable venture. In addition, the owners of content hosting sites take such a premium percentage off the revenue that is generated that by the time it trickles down to the content creator there is just not much left.
I still believe that having the opportunity to make your content available on so many platforms is an amazing opportunity for indie artists but in order to reap the potential benefits you really have to know how to identify and capitalize on every opportunity out there and to create your own on the fly. My book is going to give a great deal of insight into how to accomplish all this whether DIY or with assistance.