Michael Johnston

About Michael Johnston

Michael has been a freelance writer for over 20 years. As a journalist he has covered topics ranging from political op-ed to green energy, climate change and indie music and film.He has written for several newspapers doing political op-ed and other publications such as magazines and various blogs and websites.The main topics that he covered during his freelance career were undiscovered/indie music and indie film along with alternative energy and the environment.He did a web based video interview show called the Indie Media show and developed a prototype web based TV channel called The Inde Channel.

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YouTube Live VS Facebook Live Video

Posted on October 9, 2016 by Michael JohnstonOctober 9, 2016

YouTube Live VS Facebook Live Video Which Is Best For Your Business? The Internet is now more than ever a very firm part of our world experience and a proven way for businesses to both connect with existing customers … Continue reading →

The First VR Vlog – Who Will Create It?

Posted on October 5, 2016 by Michael JohnstonOctober 4, 2016

In this video I start with the announcement of Google’s new Daydream VR Viewer and progress from there to propose a “first VR Vlog” as well as considering many other VR applications. Following are links of interest in relation to … Continue reading →

Is It Time To Tell Twitter; “Down Periscope”? – Specialized Digital Marketing

Posted on September 6, 2016 by Michael JohnstonSeptember 7, 2016

Periscope, the live video app, can perhaps best be described as akin to the worst bar in the seediest part of town. Spend some time on the app and you will see what I mean. No one seems to be … Continue reading →

Why Business Reviews And Business Directories Are So Important

Posted on July 31, 2016 by Michael JohnstonJuly 31, 2016

In this video I take a look at the web presence of a local business and show you what they missed and how it is hurting them online. They went from one business location to 3 and closed their original … Continue reading →

The Google Maps App Helps Your Clients Find You

Posted on July 29, 2016 by Michael JohnstonJuly 28, 2016

Since making this video I have learned that the Google Maps App functionality I talk about in the video has been being introduced since at least last year. This is the first time I saw it though and so I … Continue reading →

Blogging For Google Business Reviews

Posted on July 26, 2016 by Michael JohnstonJuly 26, 2016

Last year I did a blog post on my website about how to create a button for your site that would open the Google Business Review box. I made one as an example and added it to the sidebar on … Continue reading →

How To Add Updated Images To Google Street View

Posted on July 24, 2016 by Michael JohnstonJuly 24, 2016

I have seen this question over and over again, “how can I change Google Street View Images?”. Truth is you can not have Google Street View images taken by the Google Car removed. However you can add images and Photospheres … Continue reading →

How To Use YouTube Director For Business

Posted on July 11, 2016 by Michael JohnstonOctober 23, 2016

Today I took the new YouTube Director app from YouTube For Business for a test. I got together with Troy Nonnemacher from Dogtown Homes, one of my customers, who was kind enough to agree to be my guinea pig for … Continue reading →

How To Optimize Images For Google Mobile Page Speed Test

Posted on June 29, 2016 by Michael JohnstonJune 29, 2016

If you are like many people you may be trying to optimize images for Google’s new Mobile test. It is likely that your site did not score “green” in all three areas of the test. Even if you scored highly … Continue reading →

How Major Web Platforms Measure Up On Google Mobile Friendly Test

Posted on June 23, 2016 by Michael JohnstonJune 22, 2016

Google released their newest Mobile Friendly Test for websites earlier this month (June 2016) and I have been testing it out on various sites (including this one) ever since. I have a great deal of interest in this subject because I … Continue reading →

Specialized Digital Marketing

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Author Archives: Michael Johnston